AI Policies

Due to the every-growing AI culture, we decided to form a statement about AI and its relationship to New Union Market.

No Generative AI

What is generative AI? It's anything that is completely generated by any AI platform, either photo or video. While it can be fun to turn yourself into a superhero, we do NOT use generative AI in any of our artwork, products, social media posts, or videos. We also refuse to work with businesses who predominantly use generative AI, especially as their primary logo. This takes money and opportunities away from real artists with real skills and real passions. If we suspect AI is being used in this manner we have the right to terminate any contracts or business deals. This includes print jobs, collaborative releases, or vendor spaces.

Does New Union Market use AI?

The short answer is yes. This may seem hypocritical, but allow us to explain. What we use we classify as AI tools. They do not generate content, but rather help us generate our own content more efficiently. These may be things like AI file organizers, AI Audio Cleaner tools, etc. They do not create the art, they allow us to be more efficient, and produce art faster and better.

This is an always changing subject, and is often something that is a personal conviction to each individual. We strive for integrity in all we do. At the end of the day, all I want to do is create beautiful art to share with you, and I hope you know that what you see, however good it is, is made by me, with my vision, skills, and expertise. 

Thanks,

Caleb

Streetwear for our hometown

We've lived in Battle Creek our whole lives, and we got tired of the negativity. Instead of complaining, we wanted to do something to make our city better.

We had our first pop up in July of 2019, and have been innovating, releasing fan favorite items, and pushing the boundaries of what is expected in Battle Creek

Why "New Union"

Rooted in Battle Creek's history, we found a historic business and adapted it's name. It represents the rich history of our city, and the movement to make it better presently and into the future.

Behind New Union

  • Caleb Minear

    Born and raised in Battle Creek, Caleb Minear has had a love for art in all forms from a young age; Starting with photography, evolving into filmmaking, graphic design, screen printing, film photography and more.

    Caleb enjoys tackling new hobbies and skillsets, but especially enjoys shooting film on his Hasselblad and Nikon F, or any of his other unique film cameras. He also enjoys rollercoasters in any form; riding them, designing them, or talking about their unique interworkings.

    Caleb designs, prints, models, and photographs for New Union Market

  • Jillian Minear

    Jillian Minear is a valuable part of New Union Market, assisting with modeling and photography, pop up management, and more. She loves cozy days at home with a movie, snacks, and her cat William.