New Union Insiders


In an effort to engage with you better, to produce clothing items that we know you will love, we are excited to introduce our New Union Insiders program. Sign up for text alerts (about 2-3 or less a month) and see sneak previews of future items and give them quick ratings.

As a reward, you get 10% off automatically on every purchase you make, and you get exclusive first access to all clothing drops (even before pop ups)

Streetwear for our hometown

We've lived in Battle Creek our whole lives, and we got tired of the negativity. Instead of complaining, we wanted to do something to make our city better.

We had our first pop up in July of 2019, and have been innovating, releasing fan favorite items, and pushing the boundaries of what is expected in Battle Creek

Why "New Union"

Rooted in Battle Creek's history, we found a historic business and adapted it's name. It represents the rich history of our city, and the movement to make it better presently and into the future.

  • Caleb Minear

    Born and raised in Battle Creek, Caleb Minear has had a love for art in all forms from a young age; Starting with photography, evolving into filmmaking, graphic design, screen printing, film photography and more.

    Caleb enjoys tackling new hobbies and skillsets, but especially enjoys shooting film on his Hasselblad and Nikon F, or any of his other unique film cameras. He also enjoys rollercoasters in any form; riding them, designing them, or talking about their unique interworkings.

    Caleb designs, prints, models, and photographs for New Union Market

  • Jillian Minear

    Jillian Minear is a valuable part of New Union Market, assisting with modeling and photography, pop up management, and more. She loves cozy days at home with a movie, snacks, and her cat William.